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Death and the Fly Announced

Interplay Discovery Logo

Los Angeles, October 11th 2010 - PRESS RELEASE

Interplay Entertainment Corp. (OTCBB: IPLY) today announces “Death and the Fly”, the next game in the Interplay Discovery ™ program. This exciting new title is a creative 2D, side-scrolling puzzle game with unique graphics and music.

Interplay Discovery ™ will introduce promising developers from all over the world to the global market by releasing great new games at great prices,” said Eric Caen, President of Interplay. “Death and the Fly is a unique gothic game that will entertain PC players starting in second quarter of 2011.”

Players will control two very different characters, Death and the Fly. Each character has special skills that must be used to navigate the many traps and puzzles contained in each level. With many interesting ways to die and numerous opponents to face, the player will be challenged and entertained for hours.

“Not only are there many deaths, but there are many flies,” said Martin Misiejuk, founder of Pig Ind based in Lodz, Poland. “Fortunately, there are ways to power up the skills and a useful in-game shop to help.”

For more details and to submit a game to the Interplay Discovery ™ Publishing Program, check the Interplay website:

About Interplay (Nasdaq: IPLY.OB)
Founded in 1983, Interplay Entertainment is a developer, publisher and licensor of video game software headquartered in Southern California. The company has produced and licensed titles for many of the most popular interactive entertainment software platforms in the action/arcade, adventure/RPG and strategy/puzzle categories. Its portfolio of well-recognized Intellectual Properties includes Battlechess, Clayfighter, Dark Alliance, Descent, Earthworm Jim, Freespace, Giants, Messiah, MDK, Run Like Hell, Sacrifice and Stonekeep. Interplay also holds exclusive distribution rights to certain existing Fallout and Redneck titles.
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Pig Ind investor relations:

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Statements contained in this release except for historical information are forward-looking statements that are based on current expectations and involve risks and uncertainties. Without limiting the generality of the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "intend," "could," "estimate," or "continue" or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. The risks and uncertainties inherent in such statements may cause actual future events or results to differ materially and adversely from those described in the forward-looking statements. Specifically, there can be no assurance that the Company will complete a financing transaction, or any other strategic transaction on favorable terms or at all. Additional important factors that may cause a difference between projected and actual results for the Company are discussed in the Company's filings from time to time with the U.S. Securities and Exchange Commission, including but not limited to the Company's annual reports on Form10-K, subsequent quarterly filings on Form 10-Q and current reports on Form 8-K.

The Company disclaims any obligation to revise or update any forward-looking statements that may be made from time to time by it or on its behalf.